Snog Marry or Avoid?
My first post Ive decided not to bore you with all the usual About me crap and what im hoping to write about and stuff. Short and simple Im going to write (not very well grammar nazi’s beware) about things that I find interesting and has value. The plan is not to have a wishy washy blog that just commentates on industry politics or other people in the industry. Nuts and bolts replaceable stuff is what I want to go for, with no doubt the odd off topic post. Anyways I’ll create an about me page at some point for those who want to know a little more about me
So lately usability has been my biggest turn on, massively overlooked I feel by some web masters that have been hit by penguin. Attacking your link profile is just part of the challenge, accounting for the lost business is the more pressing real world issue. Regaining your traffic is going to be a long drawn out process so squeeze every thing you can out of your visitors. A good SEO goes beyond rankings and visitors and looks at gaining the client more business (design, usability,content,blind testing,ppc optimisation), with the best looking through the whole process from visitor to customer, industrialising and smoothing out processes as they go.
Usability and design I find is always a quick and very powerful way of increasing business over a short space of time. So why are usability and design changes so exciting?
There are lots more fantastic things looking at usability brings you, those are just a few of my favourites. The most exciting thing is it brings in the £££.
I have created a usability tool for you to try on your site, Hope you find some annoyances and increase conversion. P.S Thanks for all the comments shares and retweets
Snog Marry Avoid Usability Tool
So you have yourself a website, you’ve worked hard on this thing, damned hard to get it where it is. Hours of coding, Seo, design not to mention polishing it every Sunday morning (you know type!). Its a real beauty! your website is a temple right?! Wrong sorry to say but love is blind, pull the wool from your eyes and lets see what everyone else see’s your baby for. Is it a SNOG MARRY OR AVOID?!